Return to Offerings

Value Chain Analysis

Value added Steps
A value chain model is based on a series of value-adding steps that connects the demand side (marketing/sales demand, outbound logistics) with the supply side (raw materials, operations, services, inbound logistics).

A value chain is used to summarize information used to evaluate the probability of success for a particular opportunity/project.

First popularized by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.